BACKGROUND
Health-conscious cat owners want targeted, trustworthy products, and Cat Cure delivers nutritionally focused treats designed to support any cat’s wellbeing. Cat Cure consists of a veterinary approved formulation and clean, minimalist packaging with clear labelling to highlight its purpose and quality. By combining functional health treats with sleek, design-driven packaging, Cat Cure stands out as a dependable option for owners who prioritise both their cat’s health in targeted, modern packaging.
I created 3 different personas for this design brief, all owning different cats themselves. Their needs when it came to purchasing cat treats narrowed down to: Nutritional/Health benefiting treats, naturally sourced ingredients with sustainable packaging, and a variety of treat formats. This helped me narrow down the essentials I
Cat Cure, cat treats with a purpose. Scientifically and veterinary backed treats targeted at health issues in cats. Locally & sustainably sourced high quality ingredients, with a clean, colour coded design.
First pass mock-up
Finalised mock-up
DESIGN PROCESS
My design process followed off of my initial concept art for CAT CURE, featuring a sleeping cat with a colour coding system for the different flavours. I developed this further by implementing a few different logos for the main cat, as well as testing which type of font would suit the packaging best. After many iterations of the main cat, I settled for a rectangular design with a mix of bevelled sides and straight edges. I created the brands slogan, "CAT TREATS WITH A PURPOSE." and after making a mock-up with these elements, I created more iconography and filled in some of the empty space plaguing the packaging. After adding a detailed feeding guide and brand blurb on the backside, the packaging was done!
3D RENDER PROCESS
Using Autodesk Maya and Photoshop, I downloaded a doy pouch mesh and exported the UVs to photoshop, adding a front and back UV map for each product. I then exported the UVs back into Maya, adding a new material with the design for each object. I lit, staged and rendered the scenes.
